Leonard Campbell is in Quinte West, Ontario, does inside sales, the sales territory is Central, the role is Account Representative, is managed by Ray West, and the primary market is Education.

Numeric values:
- total sales last quarter ($500,000)
- return on employee investment last quarter ($377,070)
- total employee cost last quarter ($122,930)
- sales target last quarter ($80,000)
- total commissions last quarter ($65,000)
- base salary ($42,000)
- travel and entertainment expenses last quarter ($15,000)
- total sales per number of accounts last quarter ($6,494)
- average deal size last quarter ($5,747)
- total sales per sales call last quarter ($1,488)
- average discount amount last quarter ($0)
- sales quota attainment last quarter (606.2%)
- change in average cycle time for lost deals (+500.0%)
- change in new referrals (+400.0%)
- change in calls that led to follow-up meetings (+260.0%)
- proportion of existing accounts among total wins last quarter (75%)
- proportion of new accounts among total opportunities last quarter (55.2%)
- change in rate of opportunities that led to a meeting with an executive sponsor (+52.0%)
- change in the ratio of new to existing opportunities (+48.0%)
- proportion of existing accounts among total opportunities last quarter (44.8%)
- change in total employee cost (+36.0%)
- proportion of new accounts among total wins last quarter (25%)
- effectiveness at converting leads into new opportunities last quarter (24%)
- change in rate of opportunities that involve new accounts (+23.0%)
- rate of opportunities that led to a meeting with an executive sponsor last quarter (0.5%)
- change in the ratio of opportunities to sales calls (0.0%)
- change in lost opportunities (0.0%)
- change in up-sells (0.0%)
- change in rate of effectiveness at converting leads into new opportunities (-2.4%)
- change in marketing-lead follow-ups (-6.5%)
- change in average pipeline velocity (-11.0%)
- change in opportunities involving new accounts (-13.0%)
- change in rate of opportunities that involve existing accounts (-19.0%)
- change in average daily sales calls (-29.0%)
- change in sales calls (-29.0%)
- change in identified opportunities (-29.0%)
- change in distinct accounts out of the newly found opportunities (-29.0%)
- change in retained accounts (-29.0%)
- change in opportunities involving existing accounts (-43.0%)
- change in new-accounts target goal (-50.0%)
- change in deals in pipeline (-50.0%, but changed to n/a because the number of deals in the pipeline last quarter must be at least 4.)
- change in sales target goal (-56.0%)
- change in cross-sells (-75.0%, but changed to n/a because the number of cross-sells last quarter must be at least 4.)
- change in return on employee investment (-520.0%)
- accounts retained last quarter (69)
- average daily sales calls last quarter (5)
- average pipeline velocity last quarter (24 days)
- calls that led to demos or POCs last quarter (7)
- calls that led to follow-up meetings last quarter (32)
- cross-sells last quarter (1)
- deals in the pipeline last quarter (2)
- distinct new accounts last quarter (77)
- existing-account opportunities last quarter (39)
- existing-account wins last quarter (15)
- identified opportunities last quarter (87)
- marketing-lead follow-ups last quarter (29)
- new referrals last quarter (5)
- new-account opportunities last quarter (48)
- new-account wins last quarter (5)
- ratio of opportunities to sales calls last quarter (0.3)
- referral conversions last quarter (0)
- sales calls last quarter (336)
- up-sells last quarter (6)
- won opportunities last quarter (20)
- average cycle time for lost deals last quarter (6 weeks)
- average lead-response time last quarter (1 hour)
- lost opportunities last quarter (57)
- discounted deals last quarter (0)
- new-accounts target last quarter (40)
- ratio of new to existing opportunities last quarter (1.2)
- ratio of total opportunities to total wins last quarter (4.3)
- ratio of total pipeline to sales last quarter (0.0)
- ratio of total weighted pipeline to annual quota last quarter (0.6)
- time as an employee (17 months)
- time since receiving training (6 weeks)